Definition and Examples of Generification

Definition and Examples of Generification Generification is the use of specific brand names of products as names for the products in general.   In numerous cases over the past century, the colloquial use of a brand name as a generic term has led to the loss of a companys right to the exclusive use of that brand name. The legal term for this is genericide. For example, the common nouns aspirin, yo-yo, and trampoline were once legally protected trademarks. (In many countries- but not in the United States or the United Kingdom- Aspirin remains a registered trademark of Bayer AG.) Etymology:  From the Latin, kind Generification and Dictionaries A surprising number of words have developed contentious generic meanings: they include aspirin, band-aid, escalator, filofax, frisbee, thermos, tippex, and xerox. And the problem facing the lexicographer [dictionary-maker] is how to handle them. If it is everyday usage to say such things as I have a new hoover: its an Electrolux, then the dictionary, which records everyday usage, should include the generic sense. The principle has been tested several times in the courts and the right of the dictionary-makers to include such usages is repeatedly upheld. But the decision still has to be made: when does a proprietary name develop a sufficient general usage to be safely called generic? From Brand Names to Generic Terms These words below have gradually slipped from brand names to generic terms: Elevator and escalator were both originally trademarks of the Otis Elevator Company.Zipper: A name given to a separable fastener by the B.F. Goodrich Company many years after it was invented. The new name helped the zipper attain popularity in the 1930s.Loafer: For a moccasin-like shoe.Cellophane: For a transparent wrap made of cellulose.Granola: A trademark registered in 1886 by W.K. Kellogg, now used for a natural kind of breakfast cereal.  Ping pong: For table tennis, a trademark registered by Parker Brothers in 1901. Source David Crystal,  Words, Words, Words. Oxford University Press, 2006  Allan Metcalf, Predicting New Words:  The Secrets of Their Success. Houghton Mifflin, 2002

How Does XML Improve and Enhance the E-business Framework Dissertation

How Does XML Improve and Enhance the E-business Framework - Dissertation Example With business booming across the nations coupled with the gaining prominence of the web technology, it was only natural that two most promising things of the future, business and Web could be combined-resulting in massive restructuring of enterprises and explosive growth of business ventures. Web technology today boasts of much new functionality each having their specialties, but the biggest breakthrough achieved by World Wide Web consortium was the introduction of XML has changed the dynamics of the business enterprises. Today with complex problems present at each application arena rise of integration based business was not a surprise. XML became so popular in areas like customer services, relationship marketing and electronic news items. Its only because of XML and its integration with business that made global trading possible among the companies. Other than this the concept of aggregators and rss feed brought out new feature of accesing information at faster and easier pace. This dissertation describes how XML enabled business process interacted intelligently and with the help of advanced techniques of Supply Chain Management and Just In time (JIT) Inventory, electronic business performance improved. The idea of combining information, people and technology, by integrating business process electronically using XML, that was the main topic of the dissertation has proven to be a masterful stroke for all the areas attached to it and thus initiating the mankind to explore and innovate himself to move great strides forward.